Most briefs arrive with a date, a venue and a logo — and a guess at the size. The guess is usually wrong in the same direction: too small. A wall that looks generous in a floor plan looks thin in a photograph, because the camera crops the room away and leaves only the thing behind the subject.

Here is how we size a wall when a client sends us the brief.

Start with what goes in front of it

Count the people, not the room. A wall has to stay filled behind whoever stands in front of it, at the angle the photographer actually shoots from.

One or two people — a 2–3m wall holds the frame for a portrait or a handshake shot.
A panel of four, or a lectern plus a presenter — 6m and up. This is the most commonly under-ordered size.
Group shots, award line-ups, sponsor rows — 8–10m, or wider as a custom build.

Straight walls run 2–10m wide in 1m steps. Anything wider than 10m is a quick custom quote rather than a catalogue item, because the frame and the freight both change.

Then set the height

There are two standard heights, and the choice is mostly about what the camera does above people’s heads.

2.4m suits low ceilings, exhibition stands and rooms where the shot is tight. 3m is the safer choice for a stage, a plenary room or anywhere a photographer might shoot slightly upward — at 2.4m, a low angle catches the ceiling above the wall and the branding stops mid-frame.

If you know the room has a rigging grid, a truss line or a low bulkhead, tell us the clearance and we will confirm which height fits.

Decide single or double-sided

A single-sided wall is the default. Double-sided earns its cost in exactly one situation: when people see both faces.

The clearest example is an awards or premiere arrivals set. The face toward the carpet carries the brand for the photographers; the face toward the room carries sponsors for the guests walking past it all evening. One frame, two audiences.

If the wall sits flat against a room wall, single-sided is the right answer and the money is better spent on width.

Consider the shape

A straight step-and-repeat covers almost every brief, and it is the shape you can configure and book online. Some rooms want something else — a wall that wraps into a corner for depth in the photo, or a freestanding four-sided build for a foyer or exhibition hall where people approach from any direction. Those are custom builds: send us the room and we will quote the shape against your floor plan.

A working rule for multi-room programmes

Conferences are where sizing gets away from people, because each room gets decided separately and the event ends up looking like three different events.

Pick your widths once and repeat them. A typical programme is a 6–10m plenary wall at 3m high, 3–4m backdrops in the breakouts, and matching signage at registration. Same heights, same graphic system, and every room reads as the same brand.

Send us the room, not just the size

If you are unsure, the fastest path is to send the room dimensions and where the cameras will be. We will come back with a size and a reason.

Widths, heights and print faces are all priced live on the product page, so you can try a few configurations and see what the difference actually costs before you commit.